It takes time to establish a useful network. But when you do things just a little differently, people stop, look, and listen. We spend a lot of time at fairs and exhibitions around the world. And by doing things differently we get the press and buyers to sit up and notice your product. That creates awareness, and that builds sales.

Being seen at fairs is important, but talking to the press is just as critical. We work with the press, particularly lifestyle and habitat magazines, telling your product's story so that they can tell the story to their readers. We promote the product "undercover" by choosing the magazines that are most relevant for our case.

In our last launch of a Danish-designed lamp, we won press coverage in magazines around the world